We support all participants in the capital-raising process

Our products offer value to capital-seeking firms, their investors, and the advisors who support the process.

Growing Firms

Ambitious, growing firms have come to view the IPO route as expensive and time-consuming.  SquareBook breaks down the myths and has devised a fair, transparent and efficient IPO process. Our IPO readiness programme takes no more than 20 hours of management time over a 12-week period. When to IPO, how long it will take, what it might cost, which advisors you need – we provide you with an in depth understanding of the process and your IPO options without making excessive demands on your time.  

Blending data-driven indicators with exposure to the full spectrum of potential investors, you’re able to test the water to understand pricing and investor demand – but commit only if and when you’re ready to IPO. You can meet potential investors as part of the process. When you’ve decided that an IPO is right for your firm, we help you build a bespoke auction that delivers better pricing, fairer allocations, and a more stable shareholder base. You can choose to open your offer to all types of investors, including private individuals.


Our process addresses many of the deficiencies in the current process that deter companies from listing, and we want to help reverse decades of decline in the number and quality of IPO’s. SquareBook gives you access to companies considering an IPO, many of whom might otherwise not have considered raising equity capital on public markets. We want to encourage early engagement between investors and companies considering a listing. Our process removes barriers to entry, enabling all types and sizes of investors to participate in IPOs.

The platform integrates with existing IT workflows (industry standard FIX protocol), helping investors to meet compliance requirements, and reduce error rates. Allocations are based on issuer requirements rather than advisor relationships, and all investors receive equal access to issuer communications and broadcasts.


Working with industry experts and regulators, we have designed an innovative process to take firms from the pre-IPO stage, through issuance and beyond – saving time and reducing risk. Advisors and syndicates benefit from improved efficiencies and regulatory compliance as outdated manual processes are replaced with SquareBook’s rules-based technology. 

We help companies understand the IPO process. As a result issuers are better informed and able to discern which advisors they need, what they need them for, and whether they are getting value for money. This will create opportunities for advisors who have, until now, found it difficult to compete for the provision of IPO related services.

Sponsors and corporate finance advisors who already participate in IPOs will find our model allows them to compete more effectively. As issuers become better informed they will in turn become more discerning buyers of advisory services and customise their deal teams. Advisors will be selected based on their merits.


Square Book Finance Ltd (Company Reg No. 11971730) is authorised and regulated by the Financial Conduct Authority (number 812594)