Prior to setting up SquareBook in 2017 Joe was CEO of Sentronex, a financial markets technology and consultancy business that he founded in 2005. Under Joe’s leadership Sentronex grew to work with over 50 regulated institutions including Goldman Sachs, JP Morgan and BlackRock. The Sentronex client list included a substantial number of UK IPO Sponsors and Nomads. As CEO Joe made two strategic company acquisitions before selling the business in 2016 to pursue SquareBook.
Over the last decade, Joe has served as director of SNX Systems and non-executive director of netConsult Ltd. Joe also works as a mentor and occasional lecturer in entrepreneurship at Edinburgh University.An economics graduate from Sussex University, Joe has been involved with the IPO market since joining the investment bank WestLB in 1999.